De Warmste Week’ for Music For Life
With over 1,000 registered charities and the slogan "Iedereen zorgt voor iedereen", VRT and DDB Brussels started this years "De Warmste Week" for Music For Life. The campaign takes place in the week before Christmas and urges everyone to take an action for a charity of choice.
DDB created an honest campaign, which featured the ultimate form of solidarity. In a beautiful series of testimonies we see people with certain disabilities who want to work for people with other disabilities. So you have a grandfather with Parkinson who supports a non-profit organization for children with facial abnormality, because his grandson was born with an open lip. The testimonies can be seen and heard on radio, TV, billboards and in print. There were also mini video portraits for social media.