C&A

Kids movie

For the opening of C&A Wijnegem's pop-up store - a small, temporary boutique only for kids - DDB created a short movie realeased exclusively in the store itself. This short movie shows kids (4-12y/o) presenting the new Kids Spring Collection.
The pop-up store was a big success and have a lot of positive responses. The promo movie really captured the style and atmosphere of C&A for kids.