IKEA

Napéca

For their new outdoor campaign, IKEA and DDB have again chosen a creation based on clever use of copy/text. To promote its modular character, the word ' CANAPÉ ' (SOFA in French) has been written in several different ways. So if you want a NAPÉCA, PÉCANA or a CANAPÉ, with the IKEA VALLENTUNA collection, everything is possible.