Leaflets, the old way of communicating about the latest Volkswagen vehicle offers, are often costly to produce and quickly out of date. It was therefore important to create an interactive tool that would allow Volkswagen to adjust their vehicle offers in real time as and when they became available. A further necessity was that it also had to be adaptable for each and every marketing campaign and vehicle.
We created a totally adaptable and customizable online platform that lets Volkswagen inform potential customers of its latest and most up to date offers as and when they become available. It’s easy and simple to update meaning that the platform can quickly be adapted to reflect the best deals for consumers.
With more than 110,000 sessions a month on average, the platform is a major success. Totally scalable, it has been designed to handle high volumes of traffic, like for example when it handled more than 10,000 sessions a day during the time of the car show.