The Belgian Brewers

Beer Emojis

Challenge

There are a huge amount of emojis on your phone but only one exists for beer. It’s not enough for Belgium, a country that counts over 800 different beers.

Idea

The Belgian Brewers saw an opportunity to create 60 differents emojis for 60 Belgian beers. The particularity of this campaign is that the Belgian beer Emoji app was launched with only one press release.

1 official beer emoji
wasn't enough for a country with 800 different beers

Results

In only
2 days
the story travelled the world.
Global reach :
29.926.024.300
76.000
downloads pushed the app
to the #1 place in the App Store.
NRC handelsblad
De Standaard
Cosmopolitan
Vice
HLN.be
VTM nieuws
Men's journal
The Huffington Post
VRT nieuws
engadget
Het Belang Van Limburg
Gazet van Antwerpen
Le Soir
Fortune
Reddit
9GAG
Het Nieuwsblad
DeMorgen
rtbf.be
Food&Wine
iCulture