There are a huge amount of emojis on your phone but only one exists for beer. It’s not enough for Belgium, a country that counts over 800 different beers.


The Belgian Brewers saw an opportunity to create 60 differents emojis for 60 Belgian beers. The particularity of this campaign is that the Belgian beer Emoji app was launched with only one press release.

1 official beer emoji
wasn't enough for a country with 800 different beers
In only
2 days
the story travelled the world.
Global reach :
downloads pushed the app
to the #1 place in the App Store.