Bol.com

TV sponsoring ads

By opting to sponsor a number of the most viewed programs on the public broadcasting company, VAR, bol.com wanted to raise the awareness of new categories on their online store. Bol.com might be well known for some categories, like books and electronics, but less so for categories such as jewellery, cooking, sports and products for pets. This campaign by DDB Brussels builds on an initial concept developed for the brand in the Netherlands and so strengthens the brands positioning in the market as well as the baseline.