Catheline Leroy to DDB
both a Copywriter and an Art Director and will strengthen the creation of the
Brussels office as a senior creative in team with Jolien Elegeert, who has been
working there since 2017.
For Catheline, this step means a return to her home base, as she started her creative career as a junior at DDB Brussels. She then went on to work for Duval Guillaume Brussels/Antwerp where she worked on award-winning campaigns for Telenet, Canvas, Flair and De Wakkere Bakker. At Boondoggle and Publicis she performed incredibly well for big brands such as BNP Paribas Fortis and Mobistar/Orange. Three years ago, she finally went to Famous where she delivered high-profile work on NMBS, Ketnet, VRT Nu and De Tijd. At DDB, she will be the new team partner of Jolien Elegeert, who has worked alone until now.
"I am really happy with this acquisition," says CD Dieter De Ridder. “With Catheline we bring a lot of experience to DDB Brussels. She has been a safe bet at national and international award shows for years. Moreover, she is not only a very good Art Director, but also writes great copy. I therefore expect fireworks from her collaboration with Jolien and I am convinced that their feminine touch in combination with their humor and creativity will bring a lot of fresh campaigns for our customers.”