DDB and Volkswagen have an SUV for everyone

With the motor show not far off, Volkswagen wants to make it clear to people just how extensive their SUV range is. It’s why DDB has developed a clever copy campaign that shows that everyone has a Volkswagen SUV that suits them.

In different adverts we see how two models compare with each other based on who is behind the wheel. For example, there is a T-Roc for the mom and the larger Tiguan Allspace for the mom+ and her newly assembled family. A topical advert was also created for the launch of the new Star Wars film.

The campaign runs in newspapers, bannering, pre-rolls, inreads and social media.