Gezondheid & Wetenschap

Don’t google it

www.gezondheidenwetenschap.be/nogoogle/en
A digital remedy against googling your symptoms.
Challenge

More and more people are searching health information online, via Google. The information people find is often downright wrong. The Belgian governmental medical website gezondheidenwetenschap.be wanted to warn the public of the possible risks.

Idea

By conveniently using Google AdWords, we alerted the population when they were googling their symptoms. For example, if you googled “twitching eyelid”, the first result was the following message: “Don’t google it, check a reliable source.” This lead to the medical site ‘gezondheidenwetenschap.be’, a medical platform supported by the Flemish government. We hosted a video on their reliable platform clearly demonstrating the risk googling and trusting online health information.

1.200.000 people
googled symptoms
7%
click-through rate
(benchmark 2%)
200%
more visitors on the site
“hemorrhoids”
being the most popular symptom
The campaign got featured on:
logos
Client

CEBAM, Gezondheid en Wetenschap

Production

Lovo

Director

Norman Bates

Producer

Bert Brulez
François Chandelle

Media

online

Awards awards
eurobest
Eurobest Silver:
  • Promo & Activation 2
  • Media
  • Direct
Eurobest Nominations:
  • PR
  • Interactive

 
Bill Bernbach Award:
  • Direct