Receiving a cup of coffee instead of a coke or fried squid instead of nachos? Very few people don’t react when there’s a mistake in their order. DDB Brussels and Ellis Gourmet Burger launched The Wrong Order, a stunt in which clients were pranked when receiving their order, the whole thing filmed by 7 hidden cameras.
Spoiler alert: Not every mistake has been caught out. The beef burgers were replaced by The Beyond Burger without informing the clients and none of the meat-eaters noticed the difference.

Makes sense, The Beyond Burger is an alternative to meat with the same taste and texture as beef.
Ellis Gourmet Burger decided to put The Beyond Burger on their menu for all clients who wish to avoid meat from time to time, but also to help meat-eaters who would like to become flexitarian.
Ellis thereby responds to a growing trend towards healthier food and a healthier lifestyle.