IKEA offers a guarantee on its kitchens,
not on the cooking

IKEA and DDB are launching a new radio campaign for Batibouw. In three different spots it becomes clear that you can rely on your kitchen more than on your cooking skills. That’s because you get a 25-year warranty on your kitchen. The guarantee of success behind the stove, however, is another story.

In the spots we hear how challenging it can be to prepare the perfect dish. As baking a little too long, too little or with too much seasoning can make a dish fail completely. It’s clear, you can’t rely on your cooking skills, but you can rely on the METOD kitchens from IKEA.