DDB Brussels has created a remarkable outdoor campaign to launch IKEA’s brand new webshop with home delivery.
In the posters, new IKEA webshop items already get a place in your home. A lamp, a chair, a cushion: for now they’re still on a tablet or laptop, but pretty soon they’ll really be there.
And because you can now literally shop at IKEA anywhere and anytime you want, we’ve turned bus stops around the country into little IKEA stores. So make sure to visit IKEA Bascule, IKEA Gent Dampoort or IKEA Gare de Namur.