Fashion retailer C&A presented its new spring party collection for children in a very unique way. The cool Kidwalk was a very child-friendly way for C&A to show that the new children’s collection not only looks great but is perfect for playing in as well. Children want to look their best on their big day, but they also need to be able to run around and play too. C&A and DDB Brussels chose to focus on this key aspect in the Kidwalk, especially as children should always be able to be themselves. After all, their enthusiasm and sense of fun really is particularly contagious!