IKEA
Küss
design by
Challenge
The IKEA catalogue is one of the most widely distributed publications on earth. Every year 4,8 million copies are distributed in Belgium. How could we celebrate the arrival of the new one, while reducing the environmental impact of all that paper?
Idea
To celebrate the arrival of the new 2016 catalog, IKEA & DDB recycle old catalogs and use the shredded material as filling for a unique new cushion. The fabric on the new "Küss" pillow was designed by Charles Kaisin who actually based the pattern on the cellulose molecule that serves as the raw building block of paper pulp.
I drew the design inspiration from the cellulose molecule, the natural raw material of paper pulp. Styled and repeated into a visual structure it becomes its very own source of inspiration.
Featured on:
DM Magazine
Victoire
Creativity Online
Sabato
CNBC
Trendhunter
Designtaxi
Tech Times
Dezeen
PSFK
Gizmodo
Little Black Book
Client
IKEA
Media
Outdoor and Online
Awards 
- Eurobest:
- Bronze Media
- CCB Awards:
- Golden for Promo & Activation
- Silver for Direct, Outdoor, Media and Design
