Place your bets on the World Cup

Unibet Belgium is preparing for the biggest event of the year : the World Cup.

Reviving the football madness around the Red Devils

The biggest bookmaker of the country just launched two new TV spots for a new - purely Belgian -campaign.

Everyone bets.

From that simple and truthful insight, DDB Brussels has imagined a whole new campaign for Unibet while keeping in mind the international concept and putting the brand in the spotlight on the local market.

With this campaign, Unibet is positioning itself a bit more as THE football bookie in Belgium. The dynamic and energetic spots show sports scenes interrupted by humoristic situations that everyone can relate to. Not all the scenes concern the World Cup. Unibet has opted for a subtle mix with a real Belgian anchorage. Two friends starting a game of football in Dansaert, the center of Brussels; two bikers in Boom; some friends on a terrasse in Saint-Géry and some supporters in the streets of Charleroi. The rest of the scenes were taken in Rumst, Antwerp or Brussels.