Volkswagen didn’t just want us to advertise the Volkswagen Polo to a younger audience, they also asked us to do something relevant for them. Volkswagen Polo has always been about confidence. But a survey amongst its target audience showed the need to expand. Here are some staggering results of the survey among 500 young professionals: young graduates need 6 months they find their first job. They have 5 rejection letters on average per month. 95% of them admit they need help
VW teamed up with HR experts Accent Jobs and created a new job platform keeping job seekers confident. Young graduates could apply with coaching but without the rejection letters. Digital headhunters helped everyone pimp their CV. We sent the pimped CV in their name to selected companies and only notified the applicants in case of a positive answer. The applicants were driven to their job interview with a Volkswagen Polo accompanied by a personal coach.