bpost bank

Sh*t

To promote bpost bank's loans, we made a set of adverts with an "alarming" headline :

Sh*t

bpost bank's loans cover problems, mishaps, and all sorts surprises in life - like a broken boiler or a sudden breakup. These kinds of nasty surprises often come with all kinds of swearwords - nobody likes to spend money on unexpected situations.

The swearword headline is censored with a little star which also works as an asterisk to explain the problematic situation. However the problem is quickly solved, without swearing, thanks to bpost bank's loans.

The campaign - which can be found in different media such as posters, print ads, TV and digital - highlights two types of loans : personal and energy loans. With this campaign, bpost bank wants to encourage people to take out a loan via their online platform : bpostbank.be.