To encourage Belgians to switch to Mega and thereby reduce their electricity and gas bills, DDB and Mega imagined an original way to say goodbye to their future ex-energy supplier: call them and then sing a song that you are leaving them! Together with Raygun, the production house, we called large energy suppliers — live — and sang them a humorous song inspired from a well-known song that was very clear in its message: “au revoir” — which means goodbye! The result? A series of quirky and popular radio spots. The entire campaign can be discovered here.
It’s a fact that a choice for Mega means you’ll save a lot of money. But once you’ve made your decision, you’ll still want to leave in style when you say goodbye to your former supplier. But not in a conventional way.