Mega
To a well-known tune, Mega and DDB
play the overpriced competition
It’s a fact that a choice for Mega means you’ll save a lot of money. But once you’ve made your decision, you’ll still want to leave in style when you say goodbye to your former supplier. But not in a conventional way.
To encourage Belgians to switch to Mega and thereby reduce their electricity and gas bills, DDB and Mega imagined an original way to say goodbye to their future ex-energy supplier: call them and then sing a song that you are leaving them! Together with Raygun, the production house, we called large energy suppliers — live — and sang them a humorous song inspired from a well-known song that was very clear in its message: “au revoir” — which means goodbye! The result? A series of quirky and popular radio spots. The entire campaign can be discovered here.
