Unibet and DDB play it safe

Unibet Belgium and DDB Brussels launched a new campaign encouraging people to play safe. The bookmaker invites its players to use different tools - Reality Check, Time Out, and Deposit Limit - to watch over they're gaming habits and make the right choices.

Unibet clearly wants to stand out on the belgian market by positioning itself as the most trustworthy online bookmaker and by being the first regarding responsible games. This is why Unibet has now launched a campaign to raise awareness about different tools making responsible games a possibility. Unibet understands the potential dangers of gambling and thinks it's important to support the players so they can make the right choices for themselves. To educate the market and familiarise belgian players to these tools, DDB Brussels created a new TV spot presenting familiar gambling situations.