Volkswagen and DDB detect the dangers on the road before you do

To promote the new Tiguan IQ.DRIVE, a special edition equipped with innovative safety systems, DDB Brussels plays with shadows to depict dangers on the road.

Safety is a key topic at Volkswagen. As it shouldn’t be optional but mandatory for drivers, Volkswagen has launched a special edition series: IQ.DRIVE. The entire range is equipped with numerous driving assistance systems that guarantee the safety of your passengers and other road users.

The campaign highlights the Tiguan IQ.DRIVE in daily traffic situations. The dangers, symbolized by the traffic signs’ shadows, are often invisible to the human eye but not to the Tiguan IQ.DRIVE. Thanks to its intelligent driving assistance systems, this special series detects dangers before the driver does. Providing freedom to the drivers and passengers to safely enjoy their life on the road.

Discover the campaign here, with 16 and 36 m2 advertising posters, DOOH, bannering, social and print magazines.