Nod along with the new ‘Sound serie’
Volkswagen launches the new ‘Sound serie’, a unique edition available during the september open days. 8 popular models were remixed, including Woodstock rims, an audio system, special Sound upholstery and a dashboard with specific Sound-inserts. To launch the Sound series DDB Brussels created a 360 campaign with TV, outdoor, radio and online derivatives.
The TV spot that shows the impact of the Sound series on daily life headlines the campaign. Also on the bill: a series of radio spots that show that there is more in the Sound series than just sound and an outdoor campaign inspired by iconic album covers. Do you recognize them all?